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About this Video

How can you encourage people to make the right decision for their futures, but preserve their freedom of choice? How can you consistently get the best outcome from nonrational actors like humans? The answer is, with a nudge. By structuring programs to make the best choice the easiest one, governments and other actors can encourage people to save money, enroll in healthcare or public assistance, and so much more. Presidential advisor and Harvard professor Cass Sunstein tells us how small changes at the top can have big results when it comes to improving citizens’ lives.


About the Speaker

Cass Sunstein

Cass Sunstein

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations.