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About this Video

When we decide how to feel about someone, we’re making character judgments, and the primary criteria that shape these judgments are strength and warmth. So do we choose to project warmth, so people like us? Or do we instead show strength, so we command respect?

Matthew Kohut is co-author of Compelling People: The Hidden Qualities that Make Us Influential, and the managing partner of KNP Communications. His writing has appeared in publications ranging from Harvard Business Review to Newsweek.


About the Speaker

Matt Kohut

Matt Kohut

Matthew Kohut is the co-author of Compelling People: The Hidden Qualities that Make Us Influential and managing partner of KNP Communications, a firm that specializes in preparing leaders for high-stakes events.