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“2017 TEDxBeaconStreet Interview with Charles Jacobs. Because of their unique capability to change the minds that drive decision-making and behavior, narratives may just be the most powerful, and yet least appreciated technology of all time. Charlie is the founder and managing partner of 180 Partners, and the author of the award winning “”Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science.”” Previously, he was the founder and CEO of the Amherst Consulting Group.

For close to three decades, he has helped the leadership of the most renowned corporations in the world improve the performance of their businesses. He numbers among his clients fifty of the Fortune 100, and has worked in Europe, Asia, Australia, South America, and the U.S.”


About the Speaker

Charles Jacobs

Charles Jacobs

Charlie is the founder and managing partner of 180 Partners, and the author of the award winning Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science. Previously, he was the founder and CEO of the Amherst Consulting Group.

For close to three decades, he has helped the leadership of the most renowned corporations in the world improve the performance of their businesses. He numbers among his clients fifty of the Fortune 100, and has worked in Europe, Asia, Australia, South America, and the U.S.

Charlie is a pioneer in the application of neuroscience to business. His unique approach uses data-driven narratives to transform individuals and organizations. By leveraging the way the mind naturally works, he enables his clients to comprehensively rethink their businesses, creating more robust competitive strategies and the performance-oriented organizations needed to implement them.

The Harvard Business Review calls his work “a solid job of surveying some sensible management practices.” The Financial Times declares his “book raises fascinating and important questions. Managers should take them seriously.” Business Week states his approach “will boost the effectiveness of many a corporate drill sergeant.”

He completed his B.A., M.A., and Ph.D. work at the University of Michigan. He lives in Boston with his two daughters.