Alan Trefler

Founder & CEO at Pegasystems

Visionary leader, technology change-agent, innovative philanthropist, and trusted advisor to global business executives.

Alan’s unique technology vision and relentless focus on customer success is changing the way leading global enterprises engage with customers. His life’s work has been to design software that writes software and that businesspeople can evolve to manage the constant disruption and change in today’s customer-centric economy. Alan’s book, Build for Change, describes a new generation of customers with unprecedented power to make or break brands and changes businesses must embrace to succeed.

Alan founded Pega and has built the company into a $890 million provider of customer engagement and digital process automation solutions with 4,600+ employees in 30 global offices, growing about 20 percent annually.

After earning a Master rating as co-champion of the 1975 World Open Chess Championship, Alan combined his interest in technology with his expertise in chess to teach computers how to play chess – ideas that later formed the genesis of Pegasystems.

Alan frequently presents to global business and technology audiences and has consulted extensively in the use of advanced technology and customer engagement. In 2017, he was appointed to the World Economic Forum’s IT Steering Committee. He has been featured in Global Media including Barron’s, the BBC, Les Echos, Fast Company, Forbes, Fortune, The New York Times, and the Wall Street Journal. He has spoken about and consulted extensively in the use of advanced technologies and the future of software, and is inventor of numerous patents for Pega’s distinctive architecture.

Alan holds a degree with distinction in Economics and Computer Science from Dartmouth College, where he was a winner of the John G. Kemeny prize in computing. A staunch education advocate, Alan and wife Pam established the Trefler Foundation in 1996 to improve educational outcomes.