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Why use Beacon Street in the name?

Named for the historic neighborhood and the signal lights of the city on the hill, Beacon Street connects Boston to neighboring Brookline and Newton. Ten miles in all, Beacon Street is Boston’s longest street, uniting towns and cities, neighborhoods and businesses, schools and families along the way. It’s a journey through Boston’s nearly 400-year history of innovation, through architectural masterpieces, and entrepreneurial dreams. Beacon Street, then, provides the ideal backdrop for an exciting exchange of ideas. It also accentuates our desire to serve as a beacon to the TEDx community with our Adventure model and signifies our focus on the whole New England area. Hundreds of New England towns have a Beacon Street; there are 490 Beacon Streets in Massachusetts alone.